Tired of problems synonymous with traditional advertising? The wonders of blockchain technology now extends to tackle these particular problems.
What is AdEx?
Simply defined, the AdEx platform is a revolutionary blockchain platform that offers a great alternative for advertising. To achieve this, AdEx rides on the Ethereum blockchain utilizing its strengths for optimal advertising.
With that in mind, the platform offers a transparent utility for advertisers to reach out to the most suitable and potential clients. Within the platform, each user shall have a AdEx user Profile. This way, users can not only better understand but also control ads delivery. It goes without saying that this is a huge boost for advertisers as well. Decentralized applications (DApps) on the Ethereum platform facilitate these profiles because of the obvious user friendly interface enabling seamless interaction.
As a matter of fact, an advertiser can know exactly what individual users want. This is because through the user profile, a potential customer voluntarily gives their purchase preferences and other relevant information. This way, advertisers can achieve a higher return on investment because ads are almost 100 percent precise in targeting.
How to Advertise on AdEx
An advertiser pays a publisher to advertise their content. ADX tokens operates as the platform’s currency meaning all payments are in ADX. However, it's the Ethereum smart contracts that execute these transactions in a transparent and efficient medium. Besides, advertisers escape the privacy concerns and sometimes fraud that often crop up in traditional advertising platforms.
Obviously, advertising is simplified. All an advertiser does is come up with a relevant ad and bid for a specific number of impressions, clicks or conversions.
What then happens is that once the Publisher accepts a bid, the ADX tokens are frozen and stored off-chain. This goes on until the publisher proves that they have accomplished the stated task before the token is transferred to their account.
What this means is an advertising platform that is efficient for users and advertisers alike. By empowering potential customers to make their advertising preferences, advertisers can conduct better targeted campaigns. Furthermore, AdEx smart contract architecture is compatible with scaling solutions as Plasma meaning in the future, there will be more integration opportunities available at AdEx and scaling concerns won't be a problem.
My Final Thoughts
In conclusion, AdEx shatters the myth that greater online presence means more revenue for the advertised product. This is not necessarily true. In practice, sometimes working smart is better than working hard. AdEx users also have the convenience of having undesired, annoying and repetitive ads off their working space. This could be the future of advertising.